Northwest Custom Apparel had a unusual request this week because of our ability to deliver printed tees in one day. A group of gentlemen who belonged to a select club wanted to celebrate their compadre who had just passed. They needed the shirts to wear to the memorial service and felt this was a wonderful way to celebrate their friends passing.
Northwest was able to accommodate this request because we have the most advanced technology in our factory when it comes to direct to garment printing. Our company has the Kornit printers which are the state of the art direct to garments printers. Why can we make this statement? The largest on line retailer in the world has purchased the Kornit printers.
The biggest advantage of using the Kornit printing system is that is it is fast and can print as many colors needed in the design. This allows the set up process to be fast and quick.
We get a design which has completed art work in Adobe or Corel which allows us to transfer the design to our computer and start printing.
Can you imagine someone wanting a multi-color design printed immediately (memorial service). It is a nightmare for a screen printer to try to cut screens and make a delivery of 20 shirts in one day or less. The cost would go through the roof. With digital the cost is generally around $40.00. This is a real deal.
Having the Kornit printer has expanded existing technology to meet the demands of young millennials who have grown up on fast food, Amazon, and on line ordering. It’s fun to be able to meet their demands and deliver a product which fulfills their requirements.
To summarize the club who wanted to memorialize their friend would have never have happened if it weren’t for the advances in garment printing technology.