APPAREL DECORATING MANAGEMENT SYMPOSIUM
SATURDAY > INSIDE THE INDUSTRY AND GETTING TO WHERE YOU WANT TO BE
8:00am – 8:45am B R E A K F A S T
9:00am – 11:00am EVOLVING TRENDS IN THE CUSTOM DECORATED APPAREL BUSINESS
What factors today are creating the greatest impact on your company’s profitability,
its future, and its long-term viability? Topics in this seminar and forum include
which technologies hold the most profitable potential, how best to exploit emerging
developments in apparel styles, and how to successfully combat national competitors
who are taking business away from you – and how to turn the tables on them!
11:00am – 11:15am B R E A K
11:15am – 1:15pm CATAPULTING YOUR COMPANY TO PAGE ONE . . .
HOW THE PROS DO IT! Wanna swim with the sharks – or be eaten by them?
The world of online marketing is ever-changing and often confusing. Unless you
learn the new rules — and the forceful nuances — of creating powerful online
marketing strategies for custom decorated apparel firms, it’s easy to find
yourself chasing one new approach after another – and usually being
disappointed with your results. Loaded with nuts-and-bolts specifics, this
presentation and forum identifies the 20% of online efforts that generate 80%
of your results. The session focuses primarily on optimizing local internet
marketing and upgrading your company’s social media efforts for maximum
payback. Also addressed are salient e-commerce sales challenges. You’ll come
away with a solid understanding about what really works – and what doesn’t,
the true costs of internet marketing, the key metrics to measuring performance,
and how to successfully engineer your company to perennially rank on Page
One of the major search engines – without going broke.
1:30pm – 2:30pm L U N C H
3:00pm — 4:30pm Roundtable Discussions (per participants’ preferences) / Free Time / Networking
8:00pm D I N N E R