Training

Apparel Decorating Management: Saturday Program

APPAREL DECORATING MANAGEMENT SYMPOSIUM

 SATURDAY > INSIDE THE INDUSTRY AND GETTING TO WHERE YOU WANT TO BE                                  

                                   

  8:00am –   8:45am   B R E A K F A S T    

  9:00am – 11:00am  EVOLVING TRENDS IN THE CUSTOM DECORATED APPAREL BUSINESS   

                                    What factors today are creating the greatest impact on your company’s profitability,

                                    its future, and its long-term viability?  Topics in this seminar and forum include         

                                    which technologies hold the most profitable potential, how best to exploit emerging

                                    developments in apparel styles, and how to successfully combat national competitors

                                    who are taking business away from you – and how to turn the tables on them!    

11:00am – 11:15am   B R E A K                                    

         11:15am –   1:15pm  CATAPULTING YOUR COMPANY TO PAGE ONE . . .        

         HOW  THE PROS DO IT!  Wanna swim with the sharks – or be eaten by them?    

         The world of online marketing is ever-changing and often confusing.  Unless you       

         learn the new rules — and the forceful nuances — of creating powerful online

         marketing strategies for custom decorated apparel firms, it’s easy to find

         yourself chasing one new approach after another – and usually being                                         

          disappointed with your results.  Loaded with nuts-and-bolts specifics, this    

          presentation and forum identifies the 20% of online efforts that generate 80%

          of your results.  The session focuses primarily on optimizing local internet    

          marketing and upgrading your company’s social media efforts for maximum    

          payback.  Also   addressed are salient e-commerce sales challenges.  You’ll come    

          away with a solid understanding about what really works – and what doesn’t,    

          the true costs of internet marketing, the key metrics to measuring performance,     

          and how to successfully engineer your company to perennially rank on Page   

          One of the major search engines – without going broke. 

  1:30pm –   2:30pm   L U N C H     

  3:00pm —  4:30pm  Roundtable Discussions (per participants’ preferences) / Free Time / Networking

                     8:00pm   D I N N E R 

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