Apparel Graphic Academy

Targeting the Market: Lesson 2

Targeting the Market (or Market Segment) In this first step, our intelligence in choosing a viable target market wisely will go a long way toward solidifying our chances of ever making any money in this business. Pick the wrong, unrealistic or unfeasible market and everything you do from this point will

Read More »

8 Steps in Marketing Decorated Apparel: Lesson 1

The Eight Steps in the Marketing Process for Decorated Apparel Beginning with the foundation of the eight steps, let’s look at the marketing process for decorated apparel with regard to how each phase impacts your decision in becoming a successful seller and marketer of decorated apparel. 8. Reviewing your Success

Read More »