Tag: Erik Mickelson

Home Page

Darel Roa with Darel Roa Photography

September 11th 2020 Darel Roa of Darel Roa Photography will be bringing you some tips and tricks to digital photography. Darel is a long time Edgewood business owner for over 45 years. Darel is a professional who adds heart, soul, joy, and inspiration to his images.

Erik Mickelson Photo of himself for the Apparel Graphic Academy BLOG
Home Page

About Erik Mickelson

ABOUT ERIK MICKELSON Erik Mickelson is a contributor and editor for the Apparel Graphic Academy blog.  Currently, Erik is the Operations Manager for his family’s embroidery and direct-to-garment business. Erik grew up in the embroidery business with his father, Jim Mickelson, who founded Northwest Embroidery in 1977. Erik’s Education Undergraduate […]

Home Page

No cost advertising

Word of mouth One of the most effective means of advertising is “word of mouth.” You can’t buy and it is free. If it is free “how much does it cost?” The price for word of mouth advertising is quality, service, consistency and price. If a customer receives these they […]

Home Page

Customer Expectations on Embroidery Jobs

Have you ever had an upset customer that felt that you didn’t hold up to their expectations?  Some situations you may find yourself in when a customer picks up their embroidery order. 1. Quality of Embroidery 2. Wrong Logo 3. Wrong Thread Colors 4. Wrong Sizing 5. Wrong location of […]