Word of mouth
One of the most effective means of advertising is “word of mouth.” You can’t buy and it is free. If it is free “how much does it cost?”
The price for word of mouth advertising is quality, service, consistency and price. If a customer receives these they will become what is known as a raving fan.
Make customer important
It is important to make your customer feel important. The easiest way to do this is to say thank you and recognize the customer by name while you are delivering unbelievable service.
One technique we use at Decosource to give out a special brochure with special pricing. This brochure is not available to the general public and is not part of our customer acquisition marketing. This brochure and pricing is special to existing customers.
Customers are more than likely to talk up your company during the first 30 days of receiving their order. This is why you need to dazzle them possibly by sending a thank you card, a small gift or possibly a gift certificate to be used with their next order.
A good example is when a new pizza joint opens and the owners give out coupons for a free pizza, the neighborhood will start to talk. This word of mouth is incredible because everyone likes something for free.
Word of mouth is not the only answer for your marketing. These techniques generally take years to set in. When it does look out because you will be on fire. It is so important to create a atmosphere where the customer knows they are royalty.
Once you reach the level of returning customers, customers who come in being referred by one of your customers you know you have made it. Visit the Decosource website and see how we drum up business.
One technique is when you do have a customer come in who was referred by an existing customer you have to reward them. This is very simple to do and will go a long way. Send them a small token of your appreciation possibly with donuts and a Starbucks card along with a thank you note. Then watch the future referrals come in.
It’s not magic, it takes time but it works.