Marketing on Hold
One of the easiest ways to get your message out is to get a on hold system for your telephone. It’s a very effective way to get your message out for a incoming call that you can’t pick up right away.
The fact is that these are coming down in price so fast that it is a big mistake not to have one.
One technique not to use is to have a radio station connected to your on hold. This used to be popular but now customers are getting annoyed listening to talk radio or music they don’t like.
On Hold Concepts
In the Northwest we recommend a company called On Hold Concepts. They offer a very professional program with professional announcers. They have been in business for over 35 years. They will record your message and give you updates as needed. It’s really cool what they offer.
Another idea is to use an offshore company who specializes in voices that sound like a well known celebrity. You can get Arnold, Rocky, Reagan or anyone you want. We used them for some of our messages and are a big hit with our customers. They actually thought we had Arnold and Rocky doing our messages. We paid around $10.00 a recording. One of the most popular is John Wayne.
The goal is to get your message to your customers or prospects. You want to turn a negative situation into a positive one. You don’t want them to hang up and leave. A interesting message will keep them around for at least three minutes. Anything more than three minutes is pretty bad manners.
Keep Customer entertained.
Keep the customer entertained. Decosource is always changing their message. We have customers always asking us how we do it. We tell them to be creative, use their imagination and the rest will fall into place.
Key is to not let anyone hang up.