Author: Jim Mickelson

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Vector art

Northwest Custom Apparel has started using vector art from overseas companies. We never knew how easy and fast some of the larger design studios are in India. The quality of work is unreal. The artists are  so trained in vectoring anything we send them. All within 2 days. Its like […]

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The future is DTG Printing

Is direct to garment printing the look of the future The answer is definitely it is. I was counting the ads in our trade magazines and you can find a ad for digital printing equipment on almost every other page. How come machines cost so much The best machines are […]

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How big is Direct to Garment printing

Last year there were over 1.5 billion tee shirts sold in the United States. Where does Direct to Garment fit into this equation. It’s not even a fly speck on the horizon. However DTG printing is starting to make a statement. Decosource is the largest DTG printer in the northwest […]

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Onboarding your new embroidery operator

On boarding is welcoming your new employee How many times have you brought a new employee on board and you don’t have a plan to welcome them. You are probably too swamped and you just need a live body in the back running your embroidery machine? What do you tell […]

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Increase Embroidery profits selling safety gear

Increase Embroidery profits selling safety gear As a embroiderer have you ever considered selling Safety Apparel. I suggest it is something you should seriously consider. Our company Northwest Custom Apparel has started offering the Tingley line of safety apparel. They have everything from a basic vest to a full blown […]

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Refreshing your embroidery business

Refresh your business checklist Ask yourself why you are in business? Is your purpose to make money or pursue a hobby of making neat looking products? You should consider refreshing your embroidery business. Are you still in your bedroom or garage with a one head embroidery machine praying for an […]

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its time to fire the sales person

Is it time to fire the sales person? Should we replace the outside sales with a website and customer services reps? The answer is not simple but needs to be given some thought. A strong website which answers all anticipated questions a customer might have is critical supported by a […]

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Embroidered Patches mean big profits

Embroidered patches can be profitable Look around you and you see embroidered patches everywhere. Take a look at a NASCAR driver and you see the driver is covered in sponsor patches. Sponsors pay big bucks to get their logo on a driver’s suit. Think of all the companies, clubs and […]