Author: Erik Mickelson

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Targeting the Market: Lesson 2

Targeting the Market (or Market Segment) In this first step, our intelligence in choosing a viable target market wisely will go a long way toward solidifying our chances of ever making any money in this business. Pick the wrong, unrealistic or unfeasible market and everything you do from this point will […]

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8 Steps in Marketing Decorated Apparel: Lesson 1

The Eight Steps in the Marketing Process for Decorated Apparel Beginning with the foundation of the eight steps, let’s look at the marketing process for decorated apparel with regard to how each phase impacts your decision in becoming a successful seller and marketer of decorated apparel. 8. Reviewing your Success […]

Mark Venit
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Remembering Mark Venit

Mark Venit, custom apparel consultant  Mark Venit and NW Custom Apparel The custom apparel graphic industry lost a pioneer and consultant earlier this year. Mark Venit was the outspoken guru of the custom apparel industry. Mark consulted Northwest Custom Apparel for over a decade and spearheaded  their re-branding campaign in 2015. […]

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Tacoma Tee Shirts 3 Reasons You Want One

History of Tacoma T-Shirts The city of Tacoma is revitalized with a booming economy and it is a great place to buy custom printed t-shirts. The custom t-shirt industry has roots starting back up on Tacoma Avenue in 1977 with Northwest Embroidery.  This tiny shop was the birth place for […]

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Multi-Head Tajima Embroidery Machines for Sale

Are you looking for a great deal on multi-head embroidery machines? Northwest Custom Apparel is down sizing it’s production facility and needs to sell three embroidery machines that are in good shape. There is a Six Head Tajima and two 12 Head Tajimas. We have been in the embroidery business since […]