Author: Erik Mickelson

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How to Fire a Sales Rep

When a Sales Rep Isn’t Delivering the Orders. How do we fire a sales rep that has been here for years? Businesses change, and sometimes that means firing sales reps. It can even mean firing someone who’s been at the company for decades. Customer Complaints Most sales reps have issues […]

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Social Media, not salesmen

Hiring salesmen in hopes to increase the value of your business is dead wrong. Salesmen are too expensive and they can leave and take accounts at anytime. You are not adding value to your company’s brand by hiring a a bunch of commissioned salesmen. Salesmen can be loose cannons that […]

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Swag is a waste of marketing dollars

Promotional Products can waste Marketing Dollars I was at a trade show earlier in the year and watched all the cheap swag that vendors were handing out. Stress balls, note pads, stickers etc. I also looked at the garbage outside the trade show where all the swag ended up. It […]

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Costs to Run an Embroidery Factory

Costs to Run an Embroidery Factory To write up an order it takes 45 minutes To order merchandise it take 15 minutes per vendor To receive and count an order it takes 15 minutes Names cost us $5.00 each to do (standard lettering only) Sampling and working with Stahl’s or […]

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Use Shopworks to Manage Embroidery Orders

Currently we are managing orders by counting boxes on the factory floor. This system doesn’t give our production management (Gail and Stacy) a full view of what is actually in process. We need to change our box system to a system where we manage by paper and utilize the computer. […]

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Santa Barbara Custom Apparel Business Plan

Santa Barbara Custom Apparel *Confidential* Santa Barbara Custom Apparel is a custom logo apparel store located in downtown Santa Barbara, California. Santa Barbara Custom Apparel creates custom logoed apparel for the local surfers and thousands of tourists that visit annually. Jimmy Jennings aka “Jimmy J” is the owner of Santa […]