We are sending out our 39th Company Newsletter and we are featuring past employees that help build Northwest Custom Apparel. We are featuring Carolin A. Bray who started at Northwest Embroidery in 1978. Carolin is currently part time and helps out when needed. Here is some info about Carolin Bray. […]
Author: Erik Mickelson
Under Armour Distributor Agreement
Under Armour Promotional Products Distributor Agreement As a select distributor (re-seller) desiring to offer Under Armour in this channel, you must agree to insure the integrity of the brand will be maintained in this channel, and adhere to standards of consistency in your sales and marketing efforts. As a qualified […]
Embroidered Cap and T-Shirt Combo $9.99
Northwest Custom Apparel It is summer time and it’s time to order your embroidered t-shirts and baseball caps early. Northwest Custom Apparel is offering a t-shirt and cap combo for just $9.99. You get a black cap (black only) and your choice of color on the t-shirt. The cap and […]
How to Fire a Sales Rep
When a Sales Rep Isn’t Delivering the Orders. How do we fire a sales rep that has been here for years? Businesses change, and sometimes that means firing sales reps. It can even mean firing someone who’s been at the company for decades. Customer Complaints Most sales reps have issues […]
What is a Headwear “Focus” Factory
cap economy of scaleInfographic
Social Media, not salesmen
Hiring salesmen in hopes to increase the value of your business is dead wrong. Salesmen are too expensive and they can leave and take accounts at anytime. You are not adding value to your company’s brand by hiring a a bunch of commissioned salesmen. Salesmen can be loose cannons that […]
Rich Jacobs Sets us Straight on San Mar’s PSST Program
San Mar PSST Program If you are in the apparel graphic industry you know what the PSST program is (Pack it separately and shipped together). This is San Mar’s way of shipping cheaper and keeping orders organized for the printer and embroider. Rich Jacobs, West Coast Rep I spoke with […]
Swag is a waste of marketing dollars
Promotional Products can waste Marketing Dollars I was at a trade show earlier in the year and watched all the cheap swag that vendors were handing out. Stress balls, note pads, stickers etc. I also looked at the garbage outside the trade show where all the swag ended up. It […]
Why Decosource is Raising Prices
Price IncreaseInfographic
Tips to sell embroidery to Police and Fire
How to sell embroidery to Police and Fire Since we have built up all this goodwill with the donations of caps, we should now go after the police and fire. We need to find high quality product that they will buy. They don’t like the cheap stuff. Apparel: Flexfit […]