Author: Erik Mickelson

Erik Mickelson Photo of himself for the Apparel Graphic Academy BLOG
Home Page

About Erik Mickelson

ABOUT ERIK MICKELSON Erik Mickelson is a contributor and editor for the Apparel Graphic Academy blog.  Currently, Erik is the Operations Manager for his family’s embroidery and direct-to-garment business. Erik grew up in the embroidery business with his father, Jim Mickelson, who founded Northwest Embroidery in 1977. Erik’s Education Undergraduate […]

Home Page

The Toyota Way

The Toyota Way Kaizen “continuous change for the better” The “Old Way” is not always the Right Way. Empower the Employees: Let them make decisions New ideas to improve production. Quality, Speed, Employee Morale. Continuous Improvements in the Factory Plant Manager Empower and Engage with the Workers. Let workers think […]

Home Page

Carolin A. Bray Employee Profile

We are sending out our 39th Company Newsletter and we are featuring past employees that help build Northwest Custom Apparel. We are featuring Carolin A. Bray who started at Northwest Embroidery in 1978. Carolin is currently part time and helps out when needed. Here is some info about Carolin Bray. […]

Home Page

Under Armour Distributor Agreement

Under Armour Promotional Products Distributor Agreement As a select distributor (re-seller) desiring to offer Under Armour in this channel, you must agree to insure the integrity of the brand will be maintained in this channel, and adhere to standards of consistency in your sales and marketing efforts. As a qualified […]

Home Page

Embroidered Cap and T-Shirt Combo $9.99

Northwest Custom Apparel It is summer time and it’s time to order your embroidered t-shirts and baseball caps early. Northwest Custom Apparel is offering a t-shirt and cap combo for just $9.99. You get a black cap (black only) and your choice of color on the t-shirt. The cap and […]

Home Page

How to Fire a Sales Rep

When a Sales Rep Isn’t Delivering the Orders. How do we fire a sales rep that has been here for years? Businesses change, and sometimes that means firing sales reps. It can even mean firing someone who’s been at the company for decades. Customer Complaints Most sales reps have issues […]

Home Page

Social Media, not salesmen

Hiring salesmen in hopes to increase the value of your business is dead wrong. Salesmen are too expensive and they can leave and take accounts at anytime. You are not adding value to your company’s brand by hiring a a bunch of commissioned salesmen. Salesmen can be loose cannons that […]