Customers that want discounts

We are in our 4th quarter busy season at our embroidery company.  I had a difficult customer that came in to pick up their beanies and he wanted to have a discount. The customer already knew the price before placing the order. He wanted a $72.00 discount because he believed he should receive the larger quantity discount. This customer orders $300.00 every 2 years. I stuck to my guns and didn’t give him a discount and he paid and stormed out of our office. The next day he called back and apologized to me for his rude behavior. He said our prices are fair and our quality is excellent. He will be coming back for more future business. Just remember to stick to your pricing and don’t give into the customer that wants to chisel your price down.

Attendees of the Apparel Graphic Management Training

  1. Don Allen Alpine Graphic Apparel – High Point, NC

alpinegraphicapparel.com    Office 336.884.6035   Cell 336.456.9299

 

  1. Pete Bolsoni Same Day Tees – Peotone, IL

samedaytees.com   Office 708.258.6666    Cell 708.205.8337

pete@samedaytees.com

 

  1. 3. Ed Chapman and Ross Mosteller Bahama Joe’s – Savannah, GA

        bahamajoes.com   Office 866.433.0060   Cell 912.658.0628

echapman@bahamajoes.com

  1. Brian Keesee Crown Trophy – Waldorf, Maryland

apparelbycrown.com, www.crowntrophy.com/store-31   Office 301.870.0223  Cell 240.882.1968
                          brian@crownwaldorf.com

 

  1. Jake and Mindy Mandel ApromosUS – Freeport, NY

apromosusa.com   Office 800.987.8766   Cell 516.993.7517

aarrow@optonline.com (jake), mindym@imagemakerus.com

 

  1. Jerry and Keith Mayotte Red Brick Clothing Co. – Hudson, NH

  redbrickclothing.com  Office 603.882.4100  Cell 978.758.6888

jerry@redbrickclothing.com

  1.  Erik Mickelson (Northwest Embroidery) – Milton, Washington)

        northwestembroidery.com   Office 253.922.5793  Cell 253.229.9214

erik@northwestembroidery.com

 

  1. Dan Swearingen EmbroidMe-Catonville

embroidme-catonsville.com   Office 410.744.6974

info@embroidme-catonsville.com

 

  1. Bob Werneke Adwear Specialties – St. Paul, MN

embroider.com  Office 651699.0696  Cell 651.274.0090

bob@adwearpromo.com (Add’l websites: adwearpromo.com,adwearspecialties.com,superiorimagecom)

  1. Mike Yager (and Shannon Beaurivage) Spotlight Sport & Corporate Wear – Humboldt, SK

     spotlightshines.ca, spotlightpromo.ca    Office 306.682.3808  Cell 306.231.5440

spotlight.mike@sasktel.net

 

Apparel Decorating Management Program: Sunday

SUNDAY > INCREASING SALES & PROFITABILITY

                                   

  8:00am –   8:45am   B R E A K F A S T    

  9:00am – 11:00am   GROWING MORE NEW LOCAL ACCOUNTS THE SMART WAY  Formatted as

                                    a workshop-type forum, the program focuses on expansion vis-à-vis harnessing

                                    advantageous local and regional factors to generate new sales opportunities and more

                                    rapid progress and implementing proven mechanisms for reconfiguring/repositioning

                                    your business.  Topics also include: infusing new energy into your company’s market

                                    position, via affordable acquisition, and undertaking deliberate predatory campaigns.

                                    (Do try nonetheless to avoid gloating while you’re laughing all the way to the bank).

11:00am – 11:15am   B R E A K                                     

11:15am –   1:15pm  LOW-RISK, HIGH-PROFIT OPENINGS FOR ADDING NEW REVENUE STREAMS

                                    Learn in this seminar and forum innovation strategies about how to plant and harvest

                                    low-hanging fruit and expensive fruit – actionable opportunities you probably don’t

                                    know about that are right in your own back yard.  Prepare to have your mind opened

                                    about new ways to make money using your existing resources and with only minimal

                                    or affordable added capital costs.   

  1:30pm –   2:30pm   L U N C H      

  3:00pm —  4:30pm   Roundtable Discussions (per participants’ preferences) / Free Time/ Networking        

                     7:30pm   D I N N E R (in/around Ocean City with old and new friends)

                       

                                  

MONDAY – LOOKING BEYOND THE MOMENT TO THE FORESEEABLE FUTURE   

                                  

  8:00am –   8:45am    B R E A K F A S T    

 9:00am – 12:00pm    EXIT STRATEGIES – SELLING YOUR BUSINESS AND/OR EFFECTING A

                                     PEACEFUL, FORTUITOUS FAMILY TRANSFER OF OWNERSHIP  

                                     A presentation on how to: develop a pool of prospective candidates for buying

                                     your company; how to increase equity before you sell; understanding

                                     industry-specific appraisals vs. traditional accounting methodologies for

                                     valuation; developing a prospectus; and the mechanics and realities of financing

                                     for buyers and sellers.  This session also addresses the specific – and often                

                                     difficult — issues encountered in family transfers.    

Apparel Decorating Management: Saturday Program

APPAREL DECORATING MANAGEMENT SYMPOSIUM

 SATURDAY > INSIDE THE INDUSTRY AND GETTING TO WHERE YOU WANT TO BE                                  

                                   

  8:00am –   8:45am   B R E A K F A S T    

  9:00am – 11:00am  EVOLVING TRENDS IN THE CUSTOM DECORATED APPAREL BUSINESS   

                                    What factors today are creating the greatest impact on your company’s profitability,

                                    its future, and its long-term viability?  Topics in this seminar and forum include         

                                    which technologies hold the most profitable potential, how best to exploit emerging

                                    developments in apparel styles, and how to successfully combat national competitors

                                    who are taking business away from you – and how to turn the tables on them!    

11:00am – 11:15am   B R E A K                                    

         11:15am –   1:15pm  CATAPULTING YOUR COMPANY TO PAGE ONE . . .        

         HOW  THE PROS DO IT!  Wanna swim with the sharks – or be eaten by them?    

         The world of online marketing is ever-changing and often confusing.  Unless you       

         learn the new rules — and the forceful nuances — of creating powerful online

         marketing strategies for custom decorated apparel firms, it’s easy to find

         yourself chasing one new approach after another – and usually being                                         

          disappointed with your results.  Loaded with nuts-and-bolts specifics, this    

          presentation and forum identifies the 20% of online efforts that generate 80%

          of your results.  The session focuses primarily on optimizing local internet    

          marketing and upgrading your company’s social media efforts for maximum    

          payback.  Also   addressed are salient e-commerce sales challenges.  You’ll come    

          away with a solid understanding about what really works – and what doesn’t,    

          the true costs of internet marketing, the key metrics to measuring performance,     

          and how to successfully engineer your company to perennially rank on Page   

          One of the major search engines – without going broke. 

  1:30pm –   2:30pm   L U N C H     

  3:00pm —  4:30pm  Roundtable Discussions (per participants’ preferences) / Free Time / Networking

                     8:00pm   D I N N E R